Import Basics: How to Get Started

So, you’ve spotted a great product opportunity. But how exactly do you bring those goods from overseas to your warehouse? Is it as simple as placing an order and waiting a few weeks? Not quite. Importing involves research, planning, and logistics. Let’s walk through the key steps together.

Step 1: Research Before You Import

Before you dive in, you need to be sure there’s demand for your product. That means:

• Market research – Who will buy it? How much are they willing to pay?

• Cost calculation – Don’t just look at the purchase price. Factor in transport, insurance, duties, and taxes.

• Competitive analysis – Know what others charge for similar products and identify how you can offer extra value.

The goal? A clear picture of your cost price, margins, and market positioning.

Step 2: Develop an Import Strategy

If your research confirms strong demand, it’s time to create an import plan. This blueprint should cover:

• Opportunities and risks

• Compliance with local laws and regulations

• Financials and logistics details

This is also a smart moment to consult with professionals. Experience at this stage can save you from costly mistakes later.

Step 3: Plan Your Logistics

Transport is at the heart of importing. Which mode is best for you?

• Road freight – Ideal for European trade.

• Air freight – Fast, reliable, but expensive.

• Sea freight – Economical for large volumes, but slower.

Beyond choosing transport, logistics also covers insurance, certifications, and agreements with suppliers.

Step 4: Get familiar with import regulations

It's crucial to familiarize with the laws and regulations of the country you're importing into. Let's say you're importing into the EU. This requires compliance with a range of customs rules. A few key points:

• Free circulation – Goods from outside the EU must be declared, with duties and VAT paid.

• Licenses – Some products require import licenses or may face restrictions.

• Hidden costs – Materials or components may carry extra duties, so check before you buy.

Getting this wrong can lead to delays, fines, or even blocked shipments.

Step 5: Build Supplier Relationships

Thanks to platforms like Alibaba.com and Made-in-China.com, finding suppliers is easier than ever. But successful importing isn’t just about contracts, it’s also about relationships.

• Understand local culture: directness may work in the Netherlands, but not everywhere.

• Communicate clearly and consistently.

• Build trust. Better relationships mean smoother business.

Pro Tips from Our Experts

A few golden rules to keep in mind:

• Inspect – Always check your goods, even from trusted suppliers.

• Payment – Standard practice is max. 30% upfront, balance upon documents.

• Samples – Never commit to a big order without testing samples.

• Proforma Invoice – Put agreements in writing.

• Packaging – Invest in durable packaging, especially for long sea journeys.

Ready to Start Importing?

Importing can feel complex at first, but once you master the process, repeat shipments become much easier. And you don’t have to figure it all out alone. At Berkman Forwarding, our experts can review your import plan, guide you through customs requirements, and arrange the logistics from start to finish.

Call us, email us, or contact us via our website. Let’s make your first import a success.

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